Lucky Charm GIFs Cliparts

Lucky Charms is a brand of breakfast cereal produced by the General Mills food company since 1964. The cereal consists of toasted oat pieces and multi-colored marshmallow shapes (or marshmallow bits). The label features a leprechaun mascot, Lucky, animated in commercials. Lucky Charms was created in 1964 by product developer John Holahan. General Mills management challenged a team of product developers to use the available manufacturing capacity from either of General Mills' two principal cereal productsWheaties or Cheeriosand do something unique. Holahan came up with the idea after a visit to the grocery store in which he decided to mix Cheerios with bits of Brach's Circus peanuts. An advertising company employed by General Mills and Company suggested marketing the new cereal around the idea of charm bracelets. Thus, the charms of Lucky Charms were born. Lucky Charms is the first cereal to include marshmallows in the recipe. These pieces are called 'marshmallow bits', or 'marbits', due to their small size. Marbits were invented by Edward S. Olney and Howard S. Thurmon (U. S. patent number 3, 607, 309, filed November 1, 1968 and assigned September 9, 1971, for 'preparation of marshmallow with milk solids'), with the patent grant now assigned to Kraftco Corporation.
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