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Cabbage Patch Kids are a line of one-of-a-kind cloth dolls with plastic heads first produced by Coleco Industries in 1982. They were inspired by the Little People soft sculptured dolls sold by Xavier Roberts as collectibles and registered in the United States copyright office in 1978 as 'The Little People'. The brand was renamed 'Cabbage Patch Kids' by Roger L. Schlaifer when he acquired the exclusive worldwide licensing rights in 1982. The new doll brand set every toy industry sales record for three years running, and was one of the most popular lines of childrens licensed products in the 1980s and has become one of the longest-running doll franchises in the United States. The characters and graphics created by Schlaifer and developed by his company, Schlaifer Nance & Company (SN&C), were used on all Cabbage Patch products, ranging from childrens apparel, bedding, and infants' wear to record albums and board games. Production history = Creation and development =According to court records (OAA v Toy Loft), Roberts, being a 21-year-old art student at a missionary school in North Georgia, discovered craft artist Martha Nelsons Doll Babies. They came with a birth certificate and adoption papers. With the help of artist Debbie Moorehead, he hand-stitched dolls called 'The Little People'. Roberts very cleverly modified the look of Nelsons dolls, birth certificate and adoption papers sufficiently to get a copyright and told potential customers his Little People werent for sale, but could be 'adopted' for prices ranging from sixty to as much as a thousand dollars. The Little People were first sold at arts and crafts shows, then later at Babyland General Hospital, an old medical clinic that Roberts and his friends-turned-employees converted into a toy store, in Cleveland, Georgia. In 1981, at the height of Robertss success, he was approached by Atlanta designer and licensing agent, Roger L. Schlaifer about licensing Little People. But since Schlaifer thought the name was mundane and Fisher-Price owned it for the toy category, he invented Cabbage Patch Kids. His goal was to build the first and largest mass-market childrens brand in history. In order to attract potential doll manufacturers and to create the entertainment and publishing businesses he envisioned, Schlaifer and his partner/wife wrote the Legend of the Cabbage Patch Kids.
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