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Cutco Corporation, formerly Alcas Corporation, is a U. S. -based company that sells knives, predominantly through direct sales or multi-level marketing. It is the parent company of CUTCO Cutlery Corp., Vector Marketing, Ka-Bar Knives, and Schilling Forge. Its primary brand is named Cutco. The company was founded in 1949 by Alcoa and Case Cutlery (hence 'Al-cas') to manufacture knives. Alcoa purchased Case's share in the company in 1972, and Alcas management purchased the company from Alcoa in 1982. In 1985, the company acquired Vector Marketing Corporation. In early 2009, Alcas changed its name to Cutco, the name of the primary product. Products Cutco is a brand of cutlery and kitchen accessories directly marketed to customers through in-home demonstrations by independent sales representatives who are mostly college students. More than 100 kitchen cutlery products are sold under the Cutco name, as well as a variety of kitchen utensils, cookware, sporting, and outdoor knives. Although the products are not typically purchased in retail stores, Cutco has opened six of its own retail stores: Indianapolis, Indiana, Okemos, Michigan, St. Louis, Missouri, Novi, Michigan, Edina, Minnesota, and Erie, Pennsylvania.
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